Dear lite-partner, as you know we have spent the past couple of months preparing the global launch of "thatlitething". What this means to you as a lite-partner is in short a strengthening of the lite organization, launching of a new global web site, and a much closer relationship with and communication to our partners.
With the employment of our Marketing Manager, Line Kamilla Fuchs, we will have a much stronger focus on global marketing activities and sales support.
We look very much forward to this exiting new start for thatlitething, and hope you will read our newsletters, which will contain relevant information on various subjects, such as product news, partner info, events etc. The partner e-news will be sent out 8-10 times a year.
two sides to everything We have developed a concept for thatlitething which is based on "two sides to everything".
lite being the ultimate sophisticated flexible system for multi-use exhibiting and display, this concept relates directly to the product, and tells the story about how everything is possible with lite - only your imagination sets the limits.
lite is both a product and a solution, lite is much more than meets the eye, and lite is the alternative to all existing known products!
In the flash to your right you can check out some of the words which you will encounter in connection with the global introduction of thatlitething.
Should you have any questions to the concept please let us know, and we will do our best to elaborate.
Or read more about the concept in our next newsletter!
new global web site
We are very pleased to announce that we have now gone live with the global web site www.thatlitething.com.
The web site has been divided into a public site available to everyone, and a partner site with restricted access.
The public site should be inspiring and sell both products and solutions, as well as introduce the global partner ship concept. Here you will find information about the lite concept, the story behind lite, all available components, case stories, gallery and 3D drawings. Also it will soon be possible to download our 3D-specialist software "litebuilder" directly from the web site.
The partner site offers around the clock access to updated information, which can be downloaded - for example price list, assembly manuals, technical drawings and product pictures.
We have many plans for the web site, and will keep it a dynamic tool under constant development. We will strive to continously update you on the progress and improvements. Should you have any input or comments please send an e-mail to Line at line@thatlitething.com.
lite marketing
As mentioned earlier we will have a much stronger focus on marketing and marketing support:
litebuilder With this specialist software you will be able to create your lite stand designs directly from your own desktop. Plan in 2 dimensions and visualise in 3D. Save your suggestions as a jpg-image and e-mail to your customers or other.
All users of lite will be able to download this software directly from the web site by registering with their contact information.
lite brochure We are planning to print a small lite brochure with an introduction of the lite concept, and some impressive solution shots. More information to follow.
lite powerpoint presentation A lite product presentation for you to use towards potential customers is in the making. If you have any suggestions as to the content please send an e-mail to Line at line@thatlitething.com.
lite pictures In the marketing section of the partner site you can find lite product pictures for download in hi- or low-resolution. This section will be elaborated with more images on a regular basis, but should you have any special requests please contact Line.
product news The new universal and 3-way universal nodes are available from stock.
The nodes are now created from injection moulded components ensuring a clean and attractive finish, and providing a vastly increased flexibility for the system.
To be precise some of the benefits are:
closure of the gap between walls
increased ability to integrate graphic spacers, shelving etc.
interchangability with standard nodes within the lite walling
Read more about the new products we have in the pipeline in our next partner news.
Should you need more detailed information please send an e-mail to Denise at denise@thatlitething.com.
contact persons
We appreciate a very close dialogue with our partners and are happy to assist you in any way we can. Please find below an overview of key contact persons and areas of responsibility.
thatlitething activities & events We will strive to constantly keep you updated on where in the world you can see thatlitething next, at which event, who will be hosting it, and who will be participating.
Exhibitor 2007 March 26-28th 2007 Mandalay Bay Convention Center, Las Vegas, USA Stand no. 110 Hosted by: thatlitething
Evenement 2007 April 4-5th 2007 Jaarbeurs, Utrecht, Holland Stand no. A030 Hosted by: Infoscan
If you have any relevant information regarding international trade shows or activities on your own local market, please send an e-mail with the details to line at line@thatlitething.com.